Henry Jenkins’s answer to Media Conglomerates: How are media conglomerates restructuring to maximize opportunities for transmedia distribution?

Via Scoop.itToday’s Transmedia World

Answer: What I suggested in Convergence Culture was that the push towards the transmedia integration of entertainment content was being brought about at the intersection of a number of distinct developments: * The desire of media conglomerates to…
Via www.quora.com

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